–> We are celebrating our 20th anniversary this year. Please check the events and news pages for more info.

NOW was founded in 1998 with the aim to bring together adventurous multi-instrumentalists who are as much in love with analogue synthesizers and electronics as they are with guitars, percussion and traditional instruments to play experimental pop.

NOW could be described as catchy, contemporary, exotic, messy, harmonious and disharmonious 21st century pop.