Bio
NOW was founded in 1998 by songwriter Justin Paton with the aim to bring together adventurous multi-instrumentalists who are as much in love with old synthesizers and drum machines as they are with guitars, maracas and traditional string instruments to play experimental pop.
The current line-up of NOW consists of:
So far, NOW have released six albums:
NOW have also contributed exclusive tracks to many compilations and collaborated with underground musicians such as ex-Can singer Damo Suzuki (a joint album was released in 2007, receiving praise from The Wire magazine), Charles Hayward (This Heat) and Kaori Tsuchida (The Go! Team).
They have also attracted support slots with bands such as Faust, Circle, Tunng, Psapp, Rothko, Plaid and A Hawk And A Hacksaw and in February 2009 The Stooges’ Mike Watt dedicated an entire radio show to their music.
Live, NOW move between melodic songs and energetic improvisation and have played inside and outside the UK, most recently touring Norway and Japan to promote their album, "Ooodipooomn", of which Plan B magazine writes:
"Pursuing their offbeat, off-kilter and occasionally off-the-wall mashup of lo-fidelity experimental pop music and uptempo kosmik grooves at the fringes of undergound and overground success, NOW continue to demonstrate the tireless heart of their being is something close to an unsung national treasure."
NOW could be described as catchy, contemporary, inventive, exotic, melodious, harmonious and disharmonious 21st century pop music.